Are You Guilty? The Top 17 Website Copy Errors You Don’t Know You’re Making and How to Fix Them
PHraseD, LLC, provides professional writing and editing services that helps our clients stay away from the common writing mistakes to avoid. To generate clients, when we first started, I would browse businesses on Instagram and then go and visit their websites to get an idea of the website copy styles and techniques that were being used. Almost every time, I left their page disturbed because they were filled with all the common writing mistakes to avoid.
Common writing mistakes to avoid are not the only issue on most business and social media sites. Another issue was their overall wesbite copy. For a general overview on website copy and 5 tips you can use to write excellent website copy, visit 5 Tips You Need to Write Excellent Website Copy. Whereas, that first post gives a big picture approach to writing for a website, this post focuses on the 17 most common writing mistakes to avoid on your website and blog and helps you to learn how to recognize and fix them.
Most of the websites evaluated in this informal study had several of the most common writing mistakes to avoid, not some, not a few, several, and one of the first things you learn in marketing and branding is that serious writing mistakes in your website copy can negatively affect your SEO ranking, which allows your website to be discovered in searches. It also can cost you customers. Why? Many people will not do business with someone or a business whose website copy has a lot of errors. They see those errors as a lack of professionalism and effort. Don’t believe me? Look at what Forbes had to say about the most common writing mistakes to avoid.
Next, I did what I thought was the best option with these businesses whose pages had so many of the common writing mistakes to avoid. I started sending messages via email, DM, messenger bird, you get the idea, to the owners of these businesses to notify them of the common writing mistaked to avoid that their business pages contained. I offered my services to help them to correct the errors. Out of 50 businesses, only 2 contacted me to have the revisions done. Now, this is not to say that they couldn’t have hired someone else to perform the service, but I’ve checked on quite a few of them over time and the common writing mistakes to avoid are still there.
What are the Most Common Writing Mistakes to Avoid on Websites and Blogs?
Today, I’ve decided to try a new approach. I’m going to share The top 17 most common writing mistakes to avoid with the hope of reaching a wider audience and helping more people to avoid the 17 most common writing mistakes made on websites and blogs. My recommendation of course is that you hire a professional to perform this service, namely PHraseD, but at bare minimum, now you can be aware of these common writing mistakes to avoid and take steps to not include or fix them them. Alright, let’s dive in to these common writing mistakes to avoid.
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The Top 17 Website Copy Errors You Don’t Know You’re Making (Most Common Writing Mistakes to Avoid) and How to Fix Them
(as identified in an informal study on Instagram of 50 small and mid-level business websites)
*No errors were copied in their original form from a website or blog. The errors listed here use similar sentences to those located in PHraseD’s informal study*